For Adventures on Foot, a group encouragement club, I designed a new logo and branding identity that reflected their mission of promoting active lifestyles.

Design Process:

• Initial Research: Based on the client's provided logo preferences, I created mood boards to establish the overall aesthetic direction.

• Logo Development: I generated a variety of logo options, exploring different styles and concepts.

• Team Feedback: To gain objective perspectives, I shared the logo concepts with my team and collected their feedback.

• Final Selection: After analyzing the team's input, I presented the final logo design, along with examples of its application on merchandise.

Website Development:

In addition to the logo design, I also contributed to the development of the Adventures on Foot website using WordPress and Beaver Builder, ensuring a seamless integration of the new branding.

Outcome:

The final logo and branding successfully captured the essence of Adventures on Foot and provided a strong visual identity for the company. I am particularly proud of the creative process and collaboration involved in this project.